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Market Analytics
Airbnb Bangkok Market Analysis
Comprehensive market analysis of Airbnb Bangkok to identify inefficiencies and revenue growth opportunities using hypothesis testing (Mann-Whitney U, Chi-Square, Kruskal-Wallis).
Detailed Insights
Data Quality & EDA
Cleaned listing data by removing duplicates and null values. Discovered a median price of THB 1,447/night and a mean revenue proxy of THB 250,602 per listing.
Hypothesis Testing Insights
Unproductive listings have significantly higher median prices compared to productive ones. Additionally, professional hosts have a much lower unproductive rate (30.51%) than non-professional hosts (48.58%).
Market Opportunities
Areas like Vadhana and Huai Khwang offer very high revenue potential (underserved). Airbnb needs to encourage single hosts to grow into multi/professional segments.
Tech Stack
PandasSciPyFoliumStatistical Testing
Key Results
- 14,823 listings, 6,160 hosts
- 39.7% unproductive listings
- Overpricing in 20 areas (60.6%)